01
Read the company
Products, teams, launches, complaints, hiring history, leadership, competitors.
Most hiring starts too late, after someone has already written a job description. MISSING starts before the job exists.
Products, teams, launches, complaints, hiring history, leadership, competitors.
Identify important work that is happening badly, inconsistently, or not at all.
Turn the missing capability into a mandate, not another generic job title.
Search for someone unusually suited to own that work and explain why.
The most important jobs don’t exist yet.